At Orientradinghouse we see that market research findings provide clients with information needed to make decisions on the design, distribution, promotion, and pricing of products or services. Orientradinghouse market research solutions, offer you an organized effort to gather information about markets or customers.  

After considering the objectives, Orientradinghouse market research solutions utilize many types of research techniques and methodologies to capture the data required. All of the available methodologies either collect quantitative or qualitative information. The use of each very much depends on the research objectives, but results are most useful when the two methods are combined. It is a very important component of business strategy.

What can Orientradinghouse primary research solutions do for you?

Typically, when research is conducted to unearth original data, it is called primary research. To do this, an original research plan must be devised which will encompass, data collection, data input and then the production and analysis of the subsequent results. Due to the sometimes lengthy duration of this research it can often be expensive to conduct. However, because the research is original, the results gathered will be more relevant to your needs. The two basic types of primary research are qualitative and quantitative.

What can Orientradinghouse quantitative research solutions do for you?

Orientradinghouse quantitative research solutions will assist you in measuring how many people feel, think or act in a particular way. These surveys tend to include large samples - anything from 50 to any number of interviews.  Also, structured questionnaires are usually used incorporating mainly closed questions - questions with set responses.

Perhaps the most common quantitative technique is the ‘market research survey’. These are basically projects that involve the collection of data from multiple cases – such as consumers or a set of products/services. Quantitative surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data from a survey, but it is only one of a wide ranging set of data collection aids.

What can Orientradinghouse qualitative research solutions do for you?

Orientradinghouse qualitative research solutions will assist you in better understand how people feel and why they feel as they do regarding a particular product/service. Qualitative research is concerned with collecting in-depth information asking questions such as why do you agree with that? Samples tend to be smaller compared with quantitative projects that include much larger samples.

As with quantitative techniques, there are also various types of qualitative methodologies. Research of this sort is mostly done face-to-face. One of the best-known techniques is market research group discussions (or focus groups). These are usually made up of 6 to 8 targeted respondents, a research moderator whose role is to ask the required questions, draw out answers, and encourage discussion, and an observation area usually behind one way mirrors, and video and/or audio taping facilities.

In addition, qualitative research can also be conducted on a ‘one on one’ basis i.e. an in-depth interview with a trained executive interviewer and one respondent, a paired depth (two respondents), a triad (three respondents) and a mini group discussion (4-5 respondents).

What can Orientradinghouse exploratory research solutions do for you?

Orientradinghouse exploratory research solutions will assist you in gaining a greater understanding of something that you don’t know enough about.  For example, you might have heard about a new product/service that is helping your competitors but you are not familiar with the technology, and you need to do research to learn more. Typically, when gaining insight (i.e., discovery) on an issue is the primary goal, exploratory research is used.

The basic difference between exploratory and descriptive research is the research design. Exploratory research follows a format that is less structured and more flexible than descriptive research. This approach works well when you don’t have an understanding of the topic or the topic is new and it is hard to pinpoint the research direction.

In addition to offering you basic information on a topic, Orientradinghouse exploratory research solutions may also provide direction for a more formal research effort. For example, exploratory research may indicate who the key audience is for a particular product/service, in a particular market, thus enabling a more structured descriptive study targeted to this group.

What can Orientradinghouse casual research solutions do for you?

Orientradinghouse casual research solutions will allow you to determine if the manipulation of one variable, called the independent variable, affects another variable, called the dependent variable. In essence, we are conducting an experiment. To be effective the design of causal research is highly structured and controlled so that other factors do not affect those being studied.

With the results from the casual research, we will be able to make predictions and to test hypotheses.  For example, you are currently offering a product/service with a distinctive characteristic A, what might happen to this product/service in terms of sales if you remove characteristic A, and introduce a new distinctive characteristic B.   With Orientradinghouse casual research solutions, you will be able to use results for forecasting what might happen if changes are made to your products/services.

What can Orientradinghouse descriptive research solutions do for you?

Orientradinghouse descriptive research solutions will provide an accurate description for something that is occurring. For example, what age group is buying a particular brand, a product/service market share within a certain industry, how many competitors your company faces, etc.

To be useful, Orientradinghouse descriptive research solutions are conducted in a way that adheres to a strict set of research requirements to capture relevant results, with great attention to the development of a structured research plan.

Orientradinghouse market research solutions offer you a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.

Orientradinghouse market research solutions, aim to assist you in achieving an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now vital to organizations, whether they are large or small.